Oilatum

Trusted Skincare, Global Heritage

Oilatum brings a legacy of dermatologically trusted skincare to Pakistan – gentle, trusted care for healthy, hydrated skin.

Oilatum product range
Over 50 Years of Skincare You Can Trust
British Skin Foundation

About us

Oilatum believes in skincare is about more than simply moisturising — it's about understanding the skin from within. Healthy Hydrated Skin begins with a strong skin barrier, and when that barrier is compromised, everything changes. Dryness sets in, sensitivity rises, and for many, eczema becomes a daily battle.

We are on a mission to help people across Pakistan understand why their skin reacts the way it does — whether it's the scorching summer heat, the winter dryness, the dry air of air conditioning, the harsh effects of pollution, or simply the natural sensitivity that comes with being a baby or a child. Because when you understand your skin, you can protect it better.

Because great skin is not a luxury. It is something every person deserves — every single day.

Why Choose Oilatum?

  • 50 Years of UK Heritage — A legacy of trusted, dermatologist-recommended skincare since its introduction in the UK
  • Clinically Formulated — Designed to relieve and manage eczema, dermatitis, ichthyosis, and dry, itchy skin
  • Restores Skin's Moisture Barrier — Helps replenish natural oils and lock in hydration for lasting relief
  • Gentle on Sensitive Skin — Fragrance-free and soap-free formulations available, suitable even for babies
  • Complete Family Range — From newborn care to adult skincare, with dedicated products for every age and need
  • Trusted by Professionals — Recommended by dermatologists and used by generations of families for long-term skin health

With Oilatum, Pakistani families now have access to a globally trusted skincare heritage — bringing decades of British dermatological expertise home.